Hello, I'm Tobi!
Every product
starts with a story.
Product designer with 10+ years across fintech, e-commerce, ed-tech and media. Now a Senior Product Designer at FairMoney Business, designing with AI to turn complex workflows into products people actually enjoy using.
Based in Lagos, Nigeria · Working with teams in Dubai and Kansas
Companies I've helped
Selected work
A peek into my work.
04 CASE STUDIESProducts where the hard part was the problem, not the pixels. From the first question to the shipped release.
How I transformed complex, manual shipping processes into intuitive digital experiences. From user research to MVP delivery, my role centered on simplifying workflows without losing depth.
A talent platform connecting people with opportunities around the world.
A giving platform that makes it simple to support causes across Africa.
A personal finance app for tracking spending, accounts and budgets in one place.
Impact
Little wins that add up.
I see every project as a collection of “little wins”, from platforms that raised billions to flows that cut user frustration in half.
Projects
Completed
Continents
Products launched
Years
Of experience
Brands
Collaborated with
$2.5B
Raised at launch by the largest IPO in the Middle East. I led the design of its website.
$1.3M
Seed funding secured by MVX, with the freight product design I led.
15+
Campaigns for Konga and Yudala, an e-commerce chain with 21 physical stores.
Experience
The roles that shaped me.
From leading brand design at Konga to fintech, logistics and agencies across Lagos, Dubai and Kansas, and now FairMoney Business. Each role added a new lens on how people actually use products.
Senior Product Designer
FairMoney Business · Fintech
2026 – Present
Senior Product Designer
1840 & Company · Kansas, US · Remote
Feb 2024 – 2026
Senior UX Designer
Omnia Digital Agency · Dubai, UAE · Remote
Mar 2022 – Dec 2023
Senior Product Designer
Mintyn Digital Bank · Lagos · Remote
Aug 2021 – Mar 2022
About
People first. Then pixels.
I like the messy middle of a problem. I spend time with the people a product is for, map the whole workflow, then cut it back to what actually matters.
I work closely with product, engineering and business teams, and I build design systems so good decisions keep scaling after I’ve left the room. Lately, AI is part of how I research, prototype and test, which means more ideas tried and fewer guessed.
Outside the work, I’m always down for a cup of coffee or a cookie :)
Tobi
PRINCIPLE 01 / 05
Understand people before designing solutions.
Research isn’t a phase. It’s the habit of asking who this is for and what they’re really trying to get done.
PRINCIPLE 02 / 05
Make the complex feel simple.
Complex workflows don’t need complex screens. I look for the step that can disappear.
PRINCIPLE 03 / 05
Users and business, both served.
A good product earns its keep. I design for the outcome both sides need, and say so when they pull apart.
PRINCIPLE 04 / 05
Accessible and scalable by default.
Contrast, focus states and tokens are part of the craft, not polish bolted on at the end.
PRINCIPLE 05 / 05
Design is a team sport.
The best ideas survive contact with engineering, product and business. I bring those people in early.
Epilogue
Have a meaningful problem to solve?
Have an idea, an opportunity, or just want to say hello? I’m always interested in thoughtful conversations about products, teams, and ideas worth building.
Available for select full-time and freelance opportunities